About

Elizabeth has been in the business over 20 years. She was born a creative strategist (literally, her first words were probably something like “we need to A/B test this delivery”) and spent many years at various ad agencies in San Francisco — creating pitches, campaigns, lifelong friends and hilarious agency videos.

Eventually all that strategizing led to her become a creative director at Twitter, and now at Walmart Connect — because someone has to make sure the ideas match the vision. And let’s face it, she has always been a sucker for a great tagline.

She is optimistic, she likes to do things that are unexpected and she is always analyzing every piece of life and trying to optimize it. (Don’t talk to her family about their OKRs. That did not go well.)

She is also deeply empathetic and excessively curious. Combine that with her desire to solve problems and generally make people’s lives better, and you have someone who comes up with great ideas about your brand, your product and your business. We dare you to find someone more obsessed with creating brand love than her.

Elizabeth grew up in the South, so she loves sunscreen, college football (Go Gators!) and good manners. She is married with two daughters, a stepson, and a dog, who very much resembles a baby deer.